Zow Italy staged in Verona from 2009

From 2009 (October 21^st – 24^th, 2009) Zow Italy will take place in Verona. On May 7^th, the presidents of Verona Fiere, Luigi Castelletti, and Survey Marketing+Consulting, Milan, Peter H. Meyer, signed an agreement for the period 2009 to 2013.According to both sides, this step marks the logical consequence of the dynamic growth of the Italian Zow show during the last eight years, which has been increasingly bursting the capacities of the present venue. At the same time, this relocation will bring about relaxation in the international calendar of all Zow events covering seven major furniture clusters in six countries in the future. Furthermore, this step will expand the time interval to the Zow in Istanbul (October 1^st – 4^th, 2009), which is dependent in its schedule on traditional local holidays, and which had a tremendously successful start last year.Given the fact that the contract with the present Italian venue expires this year, Verona Fiere will offer nearly unlimited space for the demands of the Zow concept, which is aligned according to space limitation for the exhibitors. In addition, there will be all the benefits of an internationally renowned venue: airport in only 10 minutes distance from the fair, motorway junctions to North-South as well as to East-West directions, grand scale hotel and gastronomy capacities, and, of course, the attraction of the city and the region for tourists. The cooperation of Survey and Business International, Milano, at the present organising secretariat in Italy will expire by mutual agreement by the end of this year.