I Saloni at the starting line

Next April – from 14^th to 19^th – 2,500 exhibitors will set up camp on 211,500 square metres at the Milan Fairgrounds, Rho, where the 49^th edition of Salone internazionale del mobile is to be held, along with Eurocucina and its collateral event Ftk, the International bathroom furniture exhibition, the International furnishing accessories exhibition and SaloneSatellite.
This year the biennial Kitchen furniture exhibition along with Ftk (Technology for the Kitchen) – the event dedicated to technological innovation in built-in electrical appliances and cooker hoods – will occupy four pavilions 9, 11, 13 and 15, while two other pavilions 22 and 24, will be given over entirely to the Bathroom furniture exhibition.
The decision to pack the Salone internazionale del mobile, which will be showing the Modern section in its entirety, into one of the two two-storey buildings (Pavilions 14-16 and 18-20) directly adjacent to
the other sectoral Pavilions, thus creating a single throughway, was made on functional grounds.
Every single event at the Saloni is distinguished by a wide range of top quality goods: from the Salone internazionale del mobile and the International furnishing accessories exhibition which showcase every sort and kind of furnishing in every possible style to Eurocucina, the international kitchen furniture exhibition, comprising a complete overview of the sector, and its collateral exhibition Ftk, to the International Bathroom furniture exhibition, showcase par excellence for bathroom furnishing.
SaloneSatellite – in Pavilions 22 and 24 – is back again this year – an event geared to fostering contact between young designers and exhibiting companies. In addition to their own prototypes, the participants are asked to present one or more projects focused on the products showcased at the kitchen and bathroom biennial exhibitions.
There will be a competition for the 3 best products in the 2 sections involved. This year there will also be a montage conceived by 5 young architects/designers, previous participants in SaloneSatellite, again under the supervision of Ricardo Bello Dias.
The Saloni 2010 will also include a forum event on the subject of the office, in which visitors to the exhibition will be involved. This event will be held at the exhibition centre and is a promotional vehicle for the 2011 edition of SaloneUfficio, the International office furniture exhibition, intended to spark off reflections, research projects and ideas for original ways of interpreting the workspace.
There will also be an exceptional number of collateral events dedicated to Milan running alongside the trade shows: no fewer than four exhibitions focusing on the manufacture of furnishings and furnishing accessories, on kitchens, on bathrooms, plus the project being hosted by eight key Milanese institutions: from the historic Villa Reale and the Pinacoteca di Brera to the nineteenth century Poldi Pezzoli and Bagatti Valsecchi Historic House Museums, the Planetarium designed by Piero Portaluppi and donated to the city by Ulrico Hoepli in 1929, the Boschi Di Stefano house in Via Jan, and Villa Necchi Campiglio, a 30s urban jewel, both also designed by Portaluppi, to the contemporary Triennale Bovisa.
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