The window is female

To decide on purchase and type of windows/doors in the house, are mainly women. And the primary channel for acquiring information on product are family and friends, fabricators, retailers, designers, and, of course, the web which is one of the crucial resources to bring together companies, retailers and customers. The overview was released with opinion poll by the research “Italians, the house, doors and windows,” edited by Astra Ricerche on behalf of Reed Business Information, based on 702 interviews with a sample of Italians between 25 and 70 years old who have purchased or renovated a dwelling house in the past five years or that they will within the next three. Family and friends accounts for more than 60 percent in the choice of a window, followed by carpenters and joiners (51.1%) and retail (39%). Growing role of the Internet (44%), behind the trade press (32.5%). To be more sensitive to the role of communication are the upper class, which shall inform through designers, architects and experts (joiners, carpenters, retailers). The targets are more women involved and the pool of 45/54 years’ old. The factors of choice are aesthetic, strength, quality of materials and services, along with energy conservation and research of ecological materials. An approach that − surprise − denies the primacy of the price in evaluating the product. The sources of information are the most effective real estate agencies (100%), followed by the architects (85%), fairs and exhibitions (75%), printing specialist (74%), builders (70%), press ( 68%), craftsmen (67%), advertising (66%) and employees of retail outlets (65%). The main material is wood (45%). Among the shopping channels leadership remains in the hands of multi-brand store (38%) in second place door and window manufacturers (33%), manufacturers (22%), carpenters (20%) and artisans (15%).