“Abitare il Tempo 100% Project” organized by VeronaFiere is the only event in the international exhibition scene dedicated to Knowledge rather than just Product, with the objective of being a true occasion for re-launching the market through innovative bases. Divided into three macro-areas –Furnishing solutions, Interior Finishing and Interior Decor – the event stands as opportunity for research, information, intelligence and networking for distribution both in Italy and abroad.
The 2012 edition will take place from October 21 to 23 at Veronafiere and will occupy Halls 1 to 5, doubling the exhibition space.
The event, which is reserved for economic operators, opens this year on Sunday to facilitate the arrival of retailers, especially from the South Italy. Confirmed the organizational formula, which relies on the slogan “From product knowledge” and then here again four large meeting rooms dedicated to a fantastic battery of workshops and seminars available to visitors.
Also confirmed the great strategic partnerships, organizational and editorial (Federmobili and Rima Editrice, the Furnishing journal) and confirmed, of course, the art direction and strategy consulting by Giulio Cappellini, who also refined the unifying setting that leverages modular spaces of small dimensions. “Abitare il Tempo 100% Project” will also use the new Hall 1, adjacent to the entrance and newly renovated and will feature an elegant lounge and the whole context of “trial events”.
Confirmed, of course, the distribution of the event in the three areas of Innovation, Market and Emotion, the large space where the capacity of planners, architects and interior designers are transformed into solutions. In this context the projects “100% Areas” (areas dedicated to the topics of greatest interest to the modern shop: food, textiles, lighting, wellness …), Shop Lab (applied research for innovative point of sale: materials, products , emotions) and Design Lab, featuring exhibitions and applied research events.
Abitare il Tempo 100% Project – as the ten thousand skilled and qualified professionals who have visited the 2011 edition well know − it is not “the same old show” but the new laboratory for the revival of the market.
