Made expo is 100% owned by Federlegno and goes biennial

Federlegno has taken over Made Eventi srl – owned by Giulio Cesare Alberghini – with a 100% share and looks at the future betting on a biennial, specializing and international event. “This is an important operation that takes on very significant value in terms of development of the Made expo trade fair project, considering the current economic scenario”, explains Roberto Snaidero, president of FederlegnoArredo. “This step commits us to even greater concentration of our forces on the fair perspective.  Alongside the member representation in the different sectors, FederlegnoArredo in fact intends to exploit the experience of these five years to strengthen its support for growth of tangible business opportunities for companies. Our fairs today need to rethink their role, from mere showcase to tool for industrial policy and a venue for networking”. With this process in mind, FederlegnoArredo has immediately presented the company’s Board of Directors with an industrial investment plan that calls for a total review of the project for Made expo, in order to introduce – as expressed in the press release –  “…  the stage of permanent positioning of this event as an Italian benchmark for companies for the national and international market.” And the press release continue: “The new project is shared and supported by Uncsaal (National Union of Constructors of Frames in Aluminium, Steel and Alloys) and has met with the general consensus of operators and the most qualified member building companies as it looks set to add great value to the various sectors, the premise for this event’s success.  The project follows three fundamental lines of strategy:  biennial frequency, specialization, internationality.  Biennial frequency: starting from 2013, Made expo will be held every two years, in odd-numbered years in October, at the Fiera Milano Rho trade fair center. Specialization: Made expo will be a “federation of exhibitions” and, as such, from 2013 will be organized into 6 vertical events, showcasing homogeneous product categories, each with its strong individuality and benefiting from dedicated communication.  Constructions and building sites; building envelope, facades, doors and windows; interior design and architecture; city and landscape; energy and installations, software and hardware will be the themes as from Made expo 2013. Internationalization: Made expo, representing the excellence of made in Italy, will act as a magnet for operators from all over the world and, at the same time, will create an innovative format to accompany companies in emerging countries and on priority foreign markets. “We have worked on this trade fair proposal”, explained Giovanni De Ponti, director general of FederlegnoArredo, “responding to the many requests from companies and the markets and putting ourselves in a leadership position on the international trade fair calendar.  We have done this at a moment of great growth and success of this fair, in the light of positive results from the first four editions, in terms of both visitors and exhibitors. Our efforts aim to make this event one of the best opportunities for representing innovation. This is why we have chosen biennial scheduling, allowing companies to work on their products and research and offering complementary services in the period between one edition and the next”. “This new project”, stressed the president of Made Eventi srl, Andrea Negri, “puts Made expo at the center of a trade fair chain system oriented towards international promotion of Italian building excellence.  Enhancement of this chain is the primary mission of our fair, which we can follow through thanks to support from the Associations, Federcostruzioni, professional boards, the university system and the scientific and technical community”. A fundamental partner for the new direction taken by the event is Fiera Milano, which will continue to provide Made expo with an excellent exhibition venue, on a par with the development process already started.