Feria Hábitat Valencia has already drawn up the master plan for its next edition, which takes place from 11th to 14th February 2014 and will celebrate 50th anniversary. One of the major new features of the show is that it will be running at the same time as the two other major Spanish trade fairs related to interiors: Cevisama and Fimma-Maderalia. The move has the backing of all the sectors involved and is designed to create synergies between the four exhibitions so that visiting professionals gain an insight into all areas of industry related to the home. The initiative is unique amongst the specialist international fairs and has been launched in response to the changes in the industry and in business models.
On-line’ registrations at Cevisama have already exceeded entries made in the same period of last year by 46 percent.
In this sense, the first analysis of data shows that 60 percent of buyers who have already registered for Cevisama also have for Feria Habitat Valencia, while the percentage is at 38 percent for visitors of the ceramic event that have also shown interest and have been registered in conjunction with the Fimma-Maderalia appointment.
Taken together, the content of these three fairs offers a showcase, on a scale never seen before, dedicated to interior design, decor, architecture and the home and embracing furniture, lighting, home textiles, ceramic coverings, marble, kitchens, bathrooms, doors, windows, parquet and laminated flooring…in short, everything that could be needed to fulfil a complete design project for a habitable space.
What is more, the appeal of each individual fair to Spanish and international professionals will be further enhanced by the fact that this content will also appeal to their clients in the increasingly important contract market (equipment and resources for communal facilities). This target market consists mainly of architects, interior designers and decorators who are looking for comprehensive decorating solutions and account for over 20 percent of all visitors to each of these shows.
