FederlegnoArredo: at the starting line the campaign on "Furniture Bonus”

Historic milestone achieved by FederlegnoArredo with the approval of Decree Law 63 of 4 June 2013, which allows Italian citizens to deduct 50 percent of the costs incurred up to 31 December 2013 for the purchase of furniture for the refurbished buildings.
The efforts of the federation now continue with a major communications campaign that by the end of July, will involve the major national newspapers, magazines and most followed radios. Also provided a strong presence within the digital communication through web portals and search engines.
To support the campaign, from the end of the month will also be active the web site www.bonusmobili.it that, in addition to containing a detailed description of the initiative, will provide users with precise answers on the “Furniture Bonus”.
Signed and built by FederlegnoArredo as an association representative at the national level, the campaign will allow member companies to customize advertisements and commercials with their own logos and brands, allowing the launch of initiatives ad hoc communication at its stores and points of sale .
“This initiative will stimulate the Italian citizens to go to the shops to buy furniture of “made in Italy” quality“, explains Roberto Snaidero, President of FederlegnoArredo.