It was held last September 25 to 28 at the Saigon Exhibition & Convention Centre in Ho Chi Min, Vietnamwood, the exhibition dedicated to technologies for woodworking. The event has grown into one pavilion, occupying an area of 13 thousand square meters gross. Present a large number of Taiwanese and Chinese companies as well as, of course, Vietnamese importers. To highlight a small group of American companies that export timber. For Italy, a small group of Italian companies organized by Acimall, consisting of Imal Pal, Bsp and Imeas. Even the Vdma (German Association) organized a participation “made in Germany” with nine companies.
The flow of visitors, in general, was slightly below expectations. Surely the lack of the area dedicated to semifinished products, as in many other events in the world, has helped to shorten the overall time of the visit by the operators.
The product categories on display were focused on the second panel processing. Almost absent the first processing and also with regard to the finishing segment,the fleet exposed has been very limited.
The opinions found by the Italian exhibitors were mixed. Surely the fair was a good time to consolidate existing relationships before the event. On the other hand there has been a too limited number of new operators who went to the show to open a negotiation.
Another aspect that has united the opinions has been the difficulty of operating in a market where the price of Chinese products are too low to be able to compete on equal terms. This lowers the contribution margins up, in some cases to zero. Well rather large Italian groups, which, thanks to nearby branches, are able to attack the market effectively.
Speaking with local retailers instead revealed a much more positive market situation. This is due in large part to the fact that the range is very wide and equipped with European brands with Asian brands. This allows you to offer customers the best product according to the needs of quality and price which reflects the customer. To point out the trend of the local operators, more than in other markets, to work with a large number of companies and very often through occasional collaborations.
