Greda looks into the future!

“These years have been complicated, but companies that have survived have a lot to say and to give: they have stronger organization, better products, the capacity and determination to win new challenges”. Marianna Daschini, co-owner of Greda in Mariano Comense (Como) with her brother Piero, speaks flat-out as she tells about future projects.

Greda is a world-renowned brand with thousands of Cnc installed all over the world, thirty years in business (it was established in 1981) and an acknowledged mission: the capacity to create specific machines for customer needs. Greda is special because their heart, brains and passion are devoted to “special” products, to extreme customization. Their specialties are solid wood solutions, routing and turning equipment for chair and table legs, but also machines for panels, furniture, musical instruments, wood constructions.

“When you master a technology, you can apply it to different areas, always achieving results that effectively respond to user requirements”, Marianna Daschini adds. “This also means you must be willing to challenge yourself, continuously updating to keep up with the pace of markets that live on shorter and shorter trends. And you must be innovative not only in technology and products, but also in business management, customer relationships and communications, with strong determination to keep constantly in touch with the world”.

This approach has led to the new website (www.greda.it) concept, which witnesses to Greda’s decision to open a new phase, to tell the story of a small, very innovative company, a flexible, dynamic, focused and proactive enterprise. The website is clean and accurate, anyone can easily find the product or information they are looking for; established and new customers, media, opinion leaders and industry actors can select a solution, download the corresponding catalog or watch a machine in action with few clicks.

“Innovation is not enough”, Marianna Daschini continues. “You need to restore confidence, rejuvenate relationships between people, rebuild bridges between customer and supplier so that they can share and participate. New business ethics, based on transparency, sharing and responsibility. At Greda, we want partnership to be more than just a word, we want to act consistently so that it becomes a key element of our history”.

Meeting the leaders, following the markets, offering very innovative machinery to users looking for new answers… even a small company can do that.

And 2015 will be a turning point in this respect, with Greda attending some major industry exhibitions in the first part of the year. Greda will exhibit at Fimma in Bento Goncalves (Brazil; hall G, rua 40) from March 16 to 20; at Interzum Guangzhou (China; hall 12.1, both B01) from March 28 to April 1; at Umids in Krasnodar (Russia) from April 1 to 4. Strong commitment to show several enhancements to the company’s flagship products: “Poker”, “Diva”, “Mitika”… And the upcoming Ligna (hall 12, both A16) will be an opportunity to launch the brand new “Venus”, a multi-axis working center for chair, table and furniture legs, processing four pieces simultaneously. Venus is a high-productivity machine that, in few minutes, can deliver four finished parts, up to 1,200 millimeter long, ready to be assembled and painted.