The new website www.sayerlack.com is online. The site has been completely reimagined with the brand’s core industrial wood customer at its center, with enhanced navigation, clean design, and direct access to learn more through contact with Sayerlack customer service, or one of the brand’s trusted distribution partners around the world. The renewal of the website first aims to improve the navigation experience through technological innovation: it has been reorganized based on our users’ expectations and preferences, favoring accessibility to content. The website has also improved in shape, accessibility and digital usability. Responsive design with the rapid diffusion of mobile devices has become indispensable for communicating on the web, regardless of the device used, providing a user-friendly, style-optimized experience, enabling visitors to find information on any type of screen.
According to Maria Teresa Ruzzi, brand manager for Sayerlack, “The website is a showcase for the Sayerlack brand and all its services, that documents our work on behalf of our customers. Those customers are at the core of our digital strategy, born out of the virtuous circle between the satisfied content customer and the search engines that, accordingly, bring the website to the top in the results. The investment we have made in the site and our overall brand reflects our long-term commitment to the Sayerlack product line and most of all, to our valued customers.” The website structure has been organized into four main sections: About us, Products, Research and Development, Communication. Products can be accessed in multiple search areas: Product Categories and Substrates, sectors of use, as well as the possibility of searching for a product by code or denomination. Navigation allows you to browse through images and descriptions that tell the importance of each line, the wide range of products, and each product’s many features. Well-highlighted references to contact us and ask for personalized info or assistance allow customers to access content wherever they are and at any time, exploring and discovering all the possibilities at their disposal. Ruzzi added, “Social network presence has extended the reach of the Sayerlack brand online, sharing with those who follow what we do. For this reason, the new website is interconnected with the main social channels: we want to interact more and more actively with our partners and customers, enabling them to participate in our work and to become part of our community.”
In the coming months, the site will be enhanced with additional exclusive content and functionality reserved for the registered users.
