Held in its namesake city from 28 – 31 March 2020, Cifm/interzum guangzhou is regarded by the industry as a key gateway for foreign furniture suppliers to enter the fast-growing China market and an ideal place to size up the competition.
A growing number of buyers from the region are expected to descend at the event from 2020 and beyond.
Riding on the opportunities brought about by China’s Belt and Road Initiative, economies along the trade route are stepping up in expanding markets and at the same time importing high-quality resources, products and technologies. The world’s leading producers of furniture raw and auxiliary materials are jumping onto the bandwagon by providing high-quality textiles, wood, woodworking machinery and furniture hardware for the global furniture manufacturing market.
The welcomed move came against the backdrop of stable growth rates of China’s custom furniture market at above 20 percent over the past seven years. 2018 saw an increase of 20.2 percent over the previous year to about US$41.4 billion.
At present, market penetration of custom furniture stands at a low 30 percent, compared with 60-70 percent in developed countries, like the U.S. and South Korea. As the concept matures among Chinese consumers, demand is expected to extend from the current custom cabinets and wardrobes to the entire house, paving the way for tremendous growth.
A much-anticipated enhancement made to the 2020 edition is a newly segmented Hall 12.1 to center on machinery for upholstered furniture production.
Data reveals that in 2018, China’s sales of upholstered furniture reached US$90 billion, with the country becoming the world’s largest consumer of the product category.
Online visitor pre-registration has kickstarted. Successfully pre-registered visitors will enjoy free and fast track entry to the event, and other services as well.
For further information, visit www.interzum-guangzhou.com.