A new mission and a new vision, the day after one of the most complicated season for the global market, translate into a new logo for Eplf, the association of European producers of laminate flooring. The logo conveys three essential messages. Firstly, laminate is ‘Made with Wood’, a sustainable and renewable raw material. Secondly, laminate is a circular product. It contributes to minimising waste by using wood waste from the sawmill industry and it can be easily recycled after usage. The round shape of the logo symbolises the circularity of wood. Thirdly, the logo is to be seen as a quality-stamp for products made in Europe. Three messages, a new mission, raise awareness about the benefits of laminate flooring and represent the interests of the European Producers of Laminate Flooring, four keywords: educate, by providing information on the product and the industry; promote the reputation of laminate flooring and the industry; leverage the wealth of expertise of the network and foster the highest quality for laminate flooring through standardisation.
“Sustainability and circularity are important for us and our customers, so with this new logo, the EPLF has decided to highlight these features of laminate flooring. The new tagline is a reminder that laminate is made with 80% wood. The launch of our new logo is an opportunity to renew the image of the product and actively showcase its environmental aspects”, said Ruben Desmet, Deputy Chairman of the association.
Max von Tippelskirch, Chairman of the Board, stated that “The new vision of EPLF,‘enabling a sustainable laminate flooring industry, expresses our ambition to support our members in continuously improving the sustainability and circularity of their products and processes; provide them with market and policy insights to inform their strategies and adapt to an ever more green-conscious consumer. This shift will guide our future choices in terms of activities or services to our members”.
Mission, vision, logo: the future of Eplf.