Control Techniques, a brand of the Nidec group, launched in October, its new identity which marks the beginning of a new and courageous phase in the evolution of its image.
Customers, partners and employees will be able to witness a change in the brand between the end of 2020 and the beginning of 2021: a new brand strategy aligned with business objectives, a new vision to achieve goals while maintaining principles that have distinguished Control Techniques in these nearly fifty years of permanence on the market. A refresh that will cover every business area.
Pam Chahal, global marketing director, explained: “It was clear that there was some confusion on the market about our true identity and what our positioning was in the context of industrial automation. With the recent change of ownership, this “upgrade” was necessary in order to face new challenges. We decided to question ourselves and started off again, while maintaining the principles that have distinguished us over the years”.
The president Anthony Pickering added in this regard: “For years we have been a player of reference, the time has come to take back the role we deserve“.