Founded in Rome in the 1960s as the workshop of Matteo Antonacci, Antonacci Falegnamerie has evolved over sixty years into a high-end, custom-made woodworking company. Today it operates in the hospitality, residential, luxury, and lifestyle sectors, collaborating with leading international hotel groups such as Hilton, Marriott, and Nobu, as well as renowned architecture and design studios. The company’s identity is rooted in a continuous dialogue between generations, balancing traditional craftsmanship with innovation.
CEO Stefano Antonacci explains that the launch of the new website represents a major milestone in the company’s growth, acting as a bridge between its artisanal heritage and contemporary digital technologies. The brand’s philosophy is inspired by the Japanese concept of shokunin, celebrating the master craftsman dedicated to excellence, beauty, and respect for materials.
Designed by Cappelli Identity Design using a Dynamic Brand methodology, the new website is conceived as a narrative and experiential space that goes beyond simple information, communicating the company’s values through storytelling and visual impact. It highlights the poetry of wood, the beauty of craftsmanship, and a living tradition that continues to evolve. Through digital tools, the company aims to share its values with a wider international audience while reinforcing the role of Made in Italy as a symbol of excellence, creativity, and passion.
