The “debut” of Zow by Koelnmesse

21/02/2018

From 6 to 8 February the first edition of the Zow event took place in Bad Salzuflen after the acquisition by Koelnmesse.
The organizers are satisfied with this “debut” which, according to data released, saw the participation of four thousand visiting operators (27 percent foreigners) in the 12,000 square meters of exhibition that hosted 188 exhibitors from 17 countries (127 from Germany) .
“We can be satisfied with this first edition, both in absolute terms and for the participation of Italian companies“, commented Thomas Rosolia, Ceo of Koelnmesse srl. “The aim was to revitalize an event dedicated to one of the most important regions of the German furniture, East Westphalia, creating a fruitful alternation with Interzum. The data show that we are on track, especially for the quality of contacts and reports that exhibitors have told us they had at the show “.

A lot of curiosity around “Tiny House“, the special area that the “scout design” Katrin de Louw has curated together with the students of the University of Applied Sciences of Detmold, focused on ideas, products, solutions for small houses.

In total, there were 26 Italian companies in Bad Salzuflen, 17 exhibiting directly and nine present at the stands of German representatives and distributors. For the next edition – to be held from 4 to 6 February 2020 – it is expected that the “word of mouth” on the results of this first “Zow by Koelnmesse” will help to attract even more visitors and exhibitors.