More valuable comebacks to Xylexpo 2014

19/02/2014

Elmag-Superfici and Cms Group-Balestrini, both part of Scm Group,
will be exhibiting in Milan from 13 to 17 May.

“This is really satisfactory news, not only because it consolidates the relevance of Xylexpo, but most of all because it is definitely another step towards the reunification of the Italian industry”. With these words, Lorenzo Primultini – president of Acimall, that association of Italian wood technology suppliers that organizes the biennial show in Milan through Cepra Spa – has welcome the decision by Elmag-Superfici and Cms Group-Balestrini, both belonging to Scm Group, to re-join the Milan exhibition after skipping two editions.

These are leading companies and brands that have made the history of Italian technology for wood and wood-based materials, substantially contributing to the exhaustiveness and “quality” of technological solutions displayed at Xylexpo, the biennial international exhibition to be held in the Fiera Milano-Rho fairgrounds next May 13-17, 2014.

“Both companies have an identity and a product portfolio that can leverage Xylexpo as an effective promotion and communication opportunity”, said Max Salmi, Communications Manager at Scm Group, commenting upon the return of Cms Group-Balestrini and Elmag-Superfici.“Their participation in Xylexpo aims atseizing sales and reaffirming the leadership of our group“.