Grass sets up subsidiary in Spain

Grass Movement Systems (www.grass.at) is taking over its customer base from Spanish importer Reinex and will in future be serving local customers through its own subsidiary in Spain.
“The decision to set up a new company was taken against the background of the economic turbulence in Spain, which Grass will be better placed to address from its own base,” explains Marco Müller, Area Sales Manager for Spain. The manufacturer of premium movement systems expects the market to stabilise in the long term and is therefore maintaining its strategic direction. The current economic situation has also affected Reinex, the previous Grass distributor in Spain, which has meant that in recent weeks and months customers had not been receiving the quality and speed of service they had come to associate with Grass over a period of decades.
Grass will also be taking on most of the previous distributor’s staff, so personal contacts will largely remain unchanged for customers. The local team is comprised of 15 employees. Grass Iberia will continue to use the Reinex premises in Elgeta, northern Spain.
In the past, Grass products accounted for the major share of Reinex’s turnover. In addition, the Spanish company sold other products from a number of brand manufacturers. These will continue to be marketed through Reinex. Former Reinex managing director Celestino Urquijo now heads the new Grass subsidiary.