Stosa Cucine increased media investments

Stosa Cucine has unveiled its 2026 media plan, a structured and strategic project that marks an evolution compared to the previous year, with an overall strengthening of its presence across major media channels and an 18 percent increase in digital investments.
“We believe in solid, diversified, recognizable, and consistent communication over time. The 2026 communication strategy moves in this direction: greater investment, television remaining central, and an increasingly integrated digital ecosystem, to strengthen dialogue with our audience and support the brand’s positioning,” the company states.

DIGITAL
Significant space is dedicated to digital, through a mix of programmatic campaigns, video advertising, and branded content, developed in collaboration with magazines and editorial outlets specialized in furniture, design, and interiors, alongside leading trade media for the kitchen sector. Video pre-roll and mid-roll activities are also planned in digital environments with high editorial affinity, with a presence on entertainment and factual titles dedicated to the world of home and current affairs, distributed across web and connected TV platforms. These activities are supported by social amplification initiatives and B2C editorial partnerships. Within this framework, influencer marketing projects are also included, developed in collaboration with creators active in the home, design, and lifestyle sectors.

TV AND MEDIA
Television continues to play a central role: the brand will feature prominently on RAI networks with a total of 4 weeks of national coverage from January 25 to February 7, 2026, from February 22 to February 28 (Sanremo week), and from March 1 to March 7, 2026. An additional flight is scheduled for October.

The plan also includes broadcaster diversification, with dedicated activities on Mediaset and Warner Bros. Discovery for three weeks in March and three weeks in November, as well as a presence on pay-TV platforms with Sky, active from September to December, within programs related to food, entertainment, and lifestyle, as well as major sports events such as international tennis tournaments. In parallel, Stosa Cucine strengthens its visibility on Netflix and Amazon Prime Video, with campaigns planned at various times throughout the year, supporting brand continuity and recognition.