{"id":15761,"date":"2025-01-28T10:06:01","date_gmt":"2025-01-28T09:06:01","guid":{"rendered":"https:\/\/www.xylon.it\/2025\/01\/28\/stema-un-fiore-allocchiello-della-lombardia-del-mobile-focus-lombardia\/"},"modified":"2025-03-14T11:07:19","modified_gmt":"2025-03-14T10:07:19","slug":"stema-un-fiore-allocchiello-della-lombardia-del-mobile-focus-lombardia","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2025\/01\/28\/stema-un-fiore-allocchiello-della-lombardia-del-mobile-focus-lombardia\/","title":{"rendered":"Stema, a flagship of \u201cItalian Furniture\u201d"},"content":{"rendered":"

A company that is undoubtedly to be counted among those in our sector that have garnered increasing and strong attention in recent years; specialized in solving one of the most \u201cchallenging\u201d<\/em> knots in furniture production: drilling and insertion.<\/h3>\n

Prima Cucine<\/strong><\/a> is a brand that we believe will be talked about far beyond its current level of recognition. This was the conviction we left with after meeting with Stefano Turcatel<\/strong>, General Manager of this company, a creation of Ivano Fistani<\/strong> and Aldo Pizzolato<\/strong>, the two entrepreneurs who founded Arredo3<\/strong><\/a> in 1984, one of the giants of \u201cMade in Italy\u201d furniture, boasting a group turnover of over 260 million euros and 450 employees.
\nWe were brought to Trebaseleghe, in the province of Padua, to better understand this company by Enrico Citterio<\/strong>, co-owner of Stema<\/a><\/strong> in Brenna (Como): a partnership that allowed us to once again confirm how the most advanced technologies and the most successful entrepreneurial visions must inevitably go hand in hand.<\/p>\n

\"\"<\/p>\n

From left: Stefano Turcatel, Igino Ceccato, Luca Zorzetto, Enrico Citterio e Riccardo Murrone.<\/p>\n<\/div>\n

\u201cOur adventure began in 2017 with the ownership’s decision to experiment with a new strategy to penetrate the market<\/em>,\u201d Stefano Turcatel tells us. He has been with the company for four years and has always worked in the furniture industry\u2014a practically inevitable fate for someone like him, born in the heart of the \u201cDistretto del Livenza\u201d<\/em>, one of the most furniture-oriented areas in Europe. \u201cThe project was to complement Arredo3\u2014among the top five Italian kitchen manufacturers and recently repositioning towards a higher-end segment\u2014with a brand offering quality products, precise aesthetic choices, but aimed at the so-called \u2018middle\u2019 of the market. This company was founded on a clear idea: to create an industry with systems and production lines capable of combining the best quality with significant production volumes<\/em>.\u201d<\/p>\n

The turning point actually came in 2020, during the pandemic, when everyone\u2019s interest in the home became stronger, and Prima Cucine<\/strong> transitioned from being merely an \u201coffshoot\u201d<\/em> of Arredo3 to becoming a fully-fledged brand, gaining more independence and everything that entails in terms of positioning, commercial strategy, management, and image.
\n\u201cIn the past four years, we have worked to lay the foundation for Prima Cucine\u2019s new identity,\u201d continues Turcatel, tasked with leading this rebirth, \u201cand to create a coherent and organic response to the needs of a consumer different from Arredo3\u2019s\u2014a person who still wants their kitchen to be spectacular, beautiful to look at, but who prioritizes functionality. Of course, we have relied on the experience of the parent company, which allowed us to accelerate the process: important suppliers, insights, and know-how in both product and organization. Not only that: in general, the furniture world offers massive catalogs, a complexity that inevitably generates costs reflected in the final price. This is a rule Prima Cucine decided to bypass with products designed based on market demands\u2014styles and solutions whose real appeal we were able to assess thanks to Arredo3\u2019s work. Essentially, we positioned ourselves where we felt we belonged, and I must say the numbers have proven us right: 2024 is closing with a turnover of around 37 million euros, more than triple that of four years ago, thanks to a network of about 300 dealers that enables us to operate across the national market and our first monobrand showroom in Rome, which is delivering excellent results.
\n<\/em>A growth undeniably driven by our industrial approach, offering\u2014thanks to attentive organization and cutting-edge production systems\u2014quality, expertise, speed, and service. Today, we can boast a complete catalog, in terms of models, finishes, and modularity\u2014a collection entirely conceived and designed internally, which is the cornerstone of the many activities that allowed us to grow by 30 per cento over the last twelve months, far exceeding the 10 per cento we had forecast, in a market that is certainly not in one of its liveliest phases<\/em>…\u201d<\/p>\n

\"\"<\/p>\n

Another aspect that fascinated us during our visit to the Trebaseleghe factory was the high level of technology and a strong, evident organization, palpable wherever one looks. A project that appears highly coherent in every aspect\u2014something not always evident in a furniture company, where the elements contributing to the final result are so many and varied that often the art of compromise becomes the only feasible path…<\/p>\n

ON TECHNOLOGY<\/h4>\n

\u201cEverything we do, every choice we make, responds not only to our objectives: we have the fortune and responsibility of also being a testing ground for tools, methods, ideas, and strategies that\u2014once tested and adapted to our group\u2019s way of doing business\u2014could become even more improved solutions for an industrial and market giant like Arredo3<\/em>,\u201d continues Turcatel.<\/p>\n

\u201cThis meant exploring different directions to learn, understand, and comprehend the state of the art today, and that\u2019s how we came to know Stema<\/strong>. To be honest, our previous experiences with the drilling and assembly process were positive, but after hearing about Stema\u2019s solutions and seeing them in action, we decided to delve deeper.<\/em>
\nIt was a long process: we got to know each other, exchanged ideas, and worked together to identify areas for improvement or increased efficiency. We received clear confirmations not only of their expertise\u2014something we had already heard praised\u2014but also of their seriousness and flexibility, fundamental values for those of us who aim to resolve the \u2018knot\u2019 of drilling and insertion, a crucial step for anyone aspiring to grow.<\/em>
\nAs I mentioned, we\u2019ve tripled our turnover in three years and aim to reach 50 million by 2027: we need to prepare adequately to achieve this ambitious goal. The growth of the initial years was significant but sometimes tested us.<\/em>
\nWe thus decided on new investments, including a new line for side and base assembly, abandoning vertical drilling in favor of Stema\u2019s horizontal solutions, utilizing robots for insertion and element movement within the machine. Furthermore, one of our priorities was achieving managerial independence from suppliers, building sufficient know-how to be autonomous and govern data and information\u2014in other words, to be masters of our own destiny in this project built with Stema, our technicians, and, most importantly, the workers using these machines in our facilities. This, in my view, was the game-changing step<\/em>.\u201d<\/p>\n

\"\"<\/p>\n

\u201cIf I told you it was easy, I\u2019d be lying<\/em>,\u201d continues the General Manager of Prima Cucine<\/strong>, \u201cbut we were prepared because we\u2019re talking about a phase of production that is truly the heart of our work. Fully automating these processes allows us to minimize errors, be faster, and therefore more productive, all while maintaining maximum quality and enabling those who previously spent their days moving pieces between machines to instead oversee the line.
\n<\/em>Every day, we assemble fifty kitchens that are shipped within 48 hours\u2014a figure that I believe illustrates how organized, effective, and efficient we must be.<\/em><\/p>\n

\"\"<\/em>We have three production lines, and I can tell you the difference is noticeable: the line designed and built by Stema ensures higher productivity, better cleanliness, and fewer errors. We are experiencing firsthand the value of our investment, which is proving to be a strategic enabler of further growth. Now, we await the test of time: the new line was delivered in December 2023 and became operational in February this year. We need to see if this infatuation becomes a long-lasting love,\u201d<\/em> adds Stefano Turcatel with a laugh.<\/p>\n

by Luca Rossetti<\/a>
\nstemasrl.eu<\/a>
\nprimacucine.it<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

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