{"id":17133,"date":"2021-11-25T15:33:34","date_gmt":"2021-11-25T14:33:34","guid":{"rendered":"https:\/\/www.xylon.it\/2021\/11\/25\/zow-2022-tra-players-internazionali-e-campioni-nascosti\/"},"modified":"2021-11-25T15:33:34","modified_gmt":"2021-11-25T14:33:34","slug":"zow-2022-tra-players-internazionali-e-campioni-nascosti","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2021\/11\/25\/zow-2022-tra-players-internazionali-e-campioni-nascosti\/","title":{"rendered":"ZOW 2022: global players and hidden champions"},"content":{"rendered":"<h3>Bad Salzuflen supplier trade fair boosted by growth in the industry and initial list of exhibitors gives a taste of a successful ZOW to come&#8230;<\/h3>\n<p>The era of social distancing is finally over. At <strong>ZOW 2022<\/strong>, the supplier trade fair for the furniture industry and interior design, the <a href=\"https:\/\/www.xylon.it\/en\/2021\/11\/15\/ufficiale-zow-2022-confirmed\/\">sector will finally come together<\/a> again to develop solutions to current and future challenges. The face-to-face discussions that take place there will pave the way for fresh innovations. ZOW in <strong>February 2022<\/strong> is the perfect setting to give new momentum to the whole world of furniture. \u201c<em>We have seen product innovations from so many companies being showcased digitally at interzum@home this year, and the time has now come to experience those products first-hand at ZOW 2022 in East Westphalia<\/em>\u201d, says <strong>Maik Fischer<\/strong>, Director of ZOW.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-27178 size-large\" src=\"https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_7-min-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_7-min-1024x684.jpg 1024w, https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_7-min-300x200.jpg 300w, https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_7-min-768x513.jpg 768w, https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_7-min-600x401.jpg 600w, https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_7-min-500x334.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>ZOW represents an innovative concept that promotes fresh approaches. Every two years, the groundwork for new product careers in the furniture industry is laid here. As a result, ZOW provides an ideal platform for companies who are achieving success with this type of approach, and for visitors looking for precisely the kind of \u201c<a href=\"https:\/\/www.english.zow.de\/\">hidden solutions<\/a>\u201d those companies are offering, in order to stay one step ahead of the competition. The event targets exhibitors who develop unusual products for the market, as well as those who have previously catered only to select niches, or who come from other industries or sectors. The companies exhibiting at ZOW 2022 range from established global players like <strong>H\u00e4fele<\/strong>, <strong>Salice<\/strong>, <strong>Interprint<\/strong>, <strong>Impress<\/strong> and <strong>Rheinspan<\/strong>\/<strong>Saviola<\/strong> right through to \u201cstart-ups\u201d, taking in leading specialists like <strong>Kleiberit<\/strong> and innovative medium-sized companies like <strong>Hera<\/strong> along the way.<\/p>\n<p>While work has already started on planning the layout of the trade fair in Cologne, and stand confirmations are being sent out, the team led by <strong>Matthias Pollmann<\/strong> and <strong>Maik Fischer<\/strong> is still in numerous talks with potential national and international exhibitors. \u201cT<em>he decision as to whether to visit the trade fair is being taken much more spontaneously and at shorter notice than usual; and in that sense, the effects of the coronavirus pandemic continue to be felt. We already have a decent number of exhibitors registered, but we\u2019ll be out and about for a few more weeks talking to companies<\/em>\u201d, says Fischer. The latest sign-up by global player <strong>H\u00e4fele<\/strong> SE &amp; Co. KG is evidence that the team\u2019s dedication is paying off.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27179\" src=\"https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Koelnmesse_ZOW_3-min-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" \/><\/p>\n<p>Other exciting companies, too, have signed up for the \u201cFunction &amp; Components\u201d segment, which combines lighting, decorative and functional fittings, components and semi-finished products. Among them are <strong>Hailo<\/strong>, <strong>P\u00f6ttker<\/strong>, <strong>Siro<\/strong>, <strong>Siro-Camar<\/strong> and <strong>Titus<\/strong> from the fittings sector, as well as <strong>Domus Line<\/strong>, <strong>Hera<\/strong> and <strong>Klebe<\/strong>, with innovative lighting systems for modern furniture. Italian competitors such as <strong>Italiana Ferramenta<\/strong>, <strong>Permo<\/strong>, <strong>Polimor<\/strong>, <strong>Salice<\/strong> and <strong>Vibo<\/strong> are also active in the German market and will have a physical presence at ZOW 2022 through their German branches. The exhibitors in the \u201cMaterials &amp; Nature\u201d segment, which comprises surfaces, solid wood, veneers, mineral materials, edgings, adhesives and press plates, include <strong>Impress<\/strong>, <strong>Interprint<\/strong>, <strong>Kr\u00f6ning<\/strong> and <strong>Lignadecor<\/strong> from Turkey. A well-known company from the adhesives sector is <strong>Kleiberit<\/strong>, which, like wood-based-product exhibitors <strong>Furnipart<\/strong> from Denmark, <strong>Owi<\/strong> and <strong>Rheinspan<\/strong>\/<strong>Saviola<\/strong>, will use its presence in Bad Salzuflen this year to its commercial advantage.<\/p>\n<p>The fact that these companies are participating demonstrates that ZOW is fundamentally important to the furniture industry in Germany and its neighbouring countries, particularly for market leaders in the kitchens industry. To be able to keep pace with the competition and produce the best innovations and developments they need a compact powerhouse for ideas, and as a supplier trade fair that boosts economic activity in the industry, this is exactly what ZOW provides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bad Salzuflen supplier trade fair boosted by growth in the industry and initial list of exhibitors gives a taste of a successful ZOW to come&#8230; The era of social distancing [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZOW 2022: global players and hidden champions - 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