\nAfter this complicated two-year period for trade fairs due to the effects of the pandemic, preparations for this important event are proceeding at full speed and the first data reinforce the optimism of the team led by Matthias Pollmann<\/strong> and Maik Fischer<\/strong>. “I believe that the forthcoming ZOW will give the European market a clear demonstration of the industry’s innovative strength. The first outlook on the show is positive, if not mind-blowing<\/em>,” said Matthias Pollmann, Vice President Trade Fair Management. “I\u2019m firmly convinced that the next ZOW will send a strong signal about the industry\u2019s immense capacity for innovation to the European market. The initial forecasts for the event are positive, but there is still some way to go<\/em>“.<\/p>\n
![\"\"](\"https:\/\/www.xylon.it\/wp-content\/uploads\/2021\/11\/Zow-1.png\")
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THE IMPORTANCE OF ZOW<\/h4>\n
As a communication network and creative workshop for the suppliers of the furniture industry, as well as a trade fair where orders are secured, ZOW is \u2013 for reasons of geographical proximity alone \u2013 of great strategic importance<\/strong> for a large proportion of companies operating in Germany\u2019s furniture and, in particular, kitchen industries with respect to their product innovation cycles. This makes ZOW one of the most vital business platforms \u2013 not only for Germany, but also for central Europe in general. Under the stewardship of Koelnmesse, the event has significantly refined its profile as a trade fair for professionals over recent years. By introducing a new conceptual approach, in which networking and communication enjoy the same status as the presentation of product developments, Koelnmesse has returned ZOW\u2019s focus to the core factors at the heart of its success.<\/p>\n","protected":false},"excerpt":{"rendered":" The confirmation has arrived and the event will be staged in Cologne from 8 to 10 February 2022. ZOW, the event dedicated to suppliers of the furniture industry, will take […]<\/p>\n","protected":false},"author":5,"featured_media":4495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n