{"id":18547,"date":"2017-11-21T12:49:28","date_gmt":"2017-11-21T11:49:28","guid":{"rendered":"https:\/\/www.xylon.it\/2017\/11\/21\/salone-del-mobile-milano-shaghai\/"},"modified":"2025-03-17T09:55:00","modified_gmt":"2025-03-17T08:55:00","slug":"salone-del-mobile-milano-shaghai","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2017\/11\/21\/salone-del-mobile-milano-shaghai\/","title":{"rendered":"Salone del Mobile.Milano Shaghai"},"content":{"rendered":"<p style=\"text-align: justify;\">The second edition of the Salone del Mobile.Milano Shanghai, which showcased the very best Made in Italy furnishing and design at the SEC \u2013 Shanghai Exhibition Centre \u2013 ended with an overwhelming sense of satisfaction and optimism. The strong presence of selected professionals from China\u2019s first tier regions \u2013 Shanghai, Beijing and Guangdong, along with other regions currently experiencing strong growth \u2013 such as Sichuan, Fujian, Shandong, Henan and Hubei \u2013 was confirmation of the power of Made in Italy to attract the greatest and fastest-growing market in the world.<br \/>\n<strong>Claudio Luti<\/strong>, President of the Salone del Mobile, had this to say: \u201c<em>We are extremely pleased with the outcome of this second Shanghai event, which has again underscored the validity of a decision we really believe in and in which we have invested hugely. We put a great deal of effort into honing our visitor profile, selling all the 20,000 tickets we made available to very prominent professionals, which will help ensure that we penetrate the Chinese market to the best of our abilities. We focused essentially on the quality of the people who wanted to join us rather than on numbers, and on building a solid relationship basis<\/em>\u201d.<br \/>\n\u201c<em>The success of this edition is a measure of just how the excellence and creativity of our companies are steadily achieving consensus among Chinese consumers, who set increasing store by quality and authenticity. The people driving Made in Italy \u2013 now represented by the 109 brands \u2013 are clearly now keen to dip a toe into the Chinese market and respond to its challenges. The development potential is promising. What we now need to do is work on gaining consumer confidence, identify the appropriate sectors and channels and position ourselves in the market with a well-defined and strong identity<\/em>\u201d, he continued.<br \/>\nThe many positive responses received by the companies from the public and stakeholders alike serve to confirm that the Salone del Mobile.Milano\u2019s strategy \u2013 to showcase the very best of Italian manufacturing and to create a major event with substantial cultural content, that reflects the Italian lifestyle \u2013 is the best way to build a mutually-beneficial commercial and cultural bridge between Milan and Shanghai.<br \/>\nThe Italian system gave out a strong signal of unity and synergy, evidencing the country\u2019s excellence in all sectors, from design itself to the art of design, enabling the Italian brands to dialogue brilliantly with a constantly evolving market. The event thus reaffirmed its position as the perfect meeting point for an increasing number of Chinese consumers who dream of Italy, love Italian taste, creativity, quality of life and products and the style, innovation and craftsmanship of the furniture and design companies that see China as a market ripe for expansion.<br \/>\n\u201cThe huge success of the second edition of the Salone del Mobile.Milano Shanghai is testament to Italy\u2019s key part in selling furnishings in China. Italy is the country\u2019s leading supplier, holding an 18 percent share of China\u2019s overall furnishing imports. An extraordinary result \u2013 bolstered by the increasingly strong interaction between Federlegno Arredo Eventi, the Italian Trade Agency Ice and the exhibitors \u2013 that drives us to invest in this extraordinary country with increasing conviction\u201d, said Emanuele Orsini, President of Federlegno Arredo Eventi.<br \/>\nThis year also marked the second edition of SaloneSatellite Shanghai, which drew in no less than 50 young Chinese designers, proving that China is a thriving hotbed of opportunities, research, ideas and experimentation. The award-winners will be invited to the next edition of SaloneSatellite, under the umbrella of the Salone del Mobile.Milano, from 17th to 22nd April 2018.<br \/>\nThe three Master Classes were fascinating and packed, providing an opportunity for reflection and discussion on design issues, led by prominent figures in the world of Italian architecture and design \u2013 Mario Bellini, Piero Lissoni and Giancarlo Tintori \u2013 and three equally brilliant Chinese designers\u2013 Di Zhang, Kuang Ming (Ray) Chou and Jamy Yang. The debates organised by the Salone del Mobile.Milano Shanghai media partners were no less compelling and crowded, as was the exhibition Italian Interiors from 1925 to the Present Day, demonstrating that China is increasingly attracted by and interested in Italian culture.<br \/>\nAgain this year, the full collaboration of the government, the Ministry for Economic Development, in the person of UnderSecretary Ivan Scalfarotto, the Italian Trade Agency Ice, the Italian Embassy in Beijing and the Italian Ambassador to the People\u2019s Republic of China Ettore Sequi and the leading Italian institutions in China has been crucial in bringing the event to fruition, right from the outset.<\/p>\n<p>The next Salone del Mobile.Milano Shanghai will be in November 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second edition of the Salone del Mobile.Milano Shanghai, which showcased the very best Made in Italy furnishing and design at the SEC \u2013 Shanghai Exhibition Centre \u2013 ended with [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,10],"tags":[],"class_list":["post-18547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fairs","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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