{"id":21038,"date":"2010-11-10T00:00:00","date_gmt":"2010-11-09T23:00:00","guid":{"rendered":"https:\/\/www.xylon.it\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/"},"modified":"2025-03-17T14:06:16","modified_gmt":"2025-03-17T13:06:16","slug":"falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/","title":{"rendered":"Falma chooses Ica “My Lab”:\nhigh quality and new colors"},"content":{"rendered":"

Falma Italia<\/span><\/b>, a Marche-based leading manufacturer of furniture and interior decorations for living rooms and bedrooms, has always been characterized by a strong focus on quality and the search for new furnishing concepts, combined with advanced and qualified service:<\/span> <\/span>quality of raw materials, durability of furniture, flexible design, customization, meeting delivery deadlines, after-sales support.<\/span> <\/span>This accurate mix of ingredients has been defined over time also through close collaboration with Ica Group<\/b>, an Italian leader in the production of paints for wood and furniture materials (glass, bamboo etcetera). <\/span><\/o:p><\/span><\/p>\n

The new Falma Italia collections for living and sleeping use innovative materials and unique colors, which remind of liquid metal, based on “My Lab” <\/b>materials, previewed by Ica Group at the “fuori-salone” in Milan, last April.<\/span>
\n<\/span>The range of eco-friendly water-based paints includes over 70 new colors, from warm burnt sienna tones to sand yello, from Nevada grey to London smoke, up to blue, violet and green shades resulting from accurate studies in the world of colors.<\/span><\/o:p><\/span>The partnership between the two companies from Macerata is aimed at providing the market with an ever innovative product with no equals, a high-quality solution resulting from collaboration in research and development.<\/span> <\/span>For Falma, the wide range of colors and finishes is an “added value”, as it allows to create unlimited solutions with a mix of materials and high-impact color combinations, which give a competitive edge when presenting a product to an architect or interior designer.<\/span>
\n<\/span>“Ica Group is a strategic partner for us, a highly reliable partner that can supply innovative high-quality products.<\/span><\/i> <\/span><\/i>Their materials are always in the vanguard because they result from constant research carried out by highly skilled staff”,<\/span><\/i> says Fabrizio Lanciani<\/b>, founder of Falma Italia.<\/span> <\/span>For this reason Falma has built the new collection on the new “My Lab” system colors, woods painted with water-based coats with a “NaturWood” effect, where the beautiful grain of brushed oak convey the pleasant feeling of touching real wood.<\/span> <\/span>The new “colors” are complemented by traditional lacquers, however offered in harmonic and charming combinations with grain-like finishes and metallized colors.<\/span><\/p>\n

<\/span>Founded in 1986 by initiative of people with several years’ experience in the furniture industry, Falma Italia is now an established manufacturer in the interior decorations business and a reliable partner for high-end stores in Italy and abroad.<\/span>
\n<\/span>Ica Group is one of the top European producers of special paints for wood, with operations in over 50 countries through direct subsidiaries and warehouses as well as distributors and specialized retailers.<\/span> <\/o:p><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Falma Italia, a Marche-based leading manufacturer of furniture and interior decorations for living rooms and bedrooms, has always been characterized by a strong focus on quality and the search for […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-21038","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nFalma chooses Ica “My Lab”: high quality and new colors - Xylon.it online daily newspaper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Falma chooses Ica “My Lab”: high quality and new colors - Xylon.it online daily newspaper\" \/>\n<meta property=\"og:description\" content=\"Falma Italia, a Marche-based leading manufacturer of furniture and interior decorations for living rooms and bedrooms, has always been characterized by a strong focus on quality and the search for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\" \/>\n<meta property=\"og:site_name\" content=\"Xylon.it online daily newspaper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/XylonInternational\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-09T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T13:06:16+00:00\" \/>\n<meta name=\"author\" content=\"Francesco Inverso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesco Inverso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\"},\"author\":{\"name\":\"Francesco Inverso\",\"@id\":\"https:\/\/www.xylon.it\/en\/#\/schema\/person\/010edc1b8281c3668b2f0d8aa19fb2ec\"},\"headline\":\"Falma chooses Ica “My Lab”: high quality and new colors\",\"datePublished\":\"2010-11-09T23:00:00+00:00\",\"dateModified\":\"2025-03-17T13:06:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\/\/www.xylon.it\/en\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\",\"url\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\",\"name\":\"Falma chooses Ica “My Lab”: high quality and new colors - Xylon.it online daily newspaper\",\"isPartOf\":{\"@id\":\"https:\/\/www.xylon.it\/en\/#website\"},\"datePublished\":\"2010-11-09T23:00:00+00:00\",\"dateModified\":\"2025-03-17T13:06:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.xylon.it\/en\/homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Falma chooses Ica “My Lab”: high quality and new colors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.xylon.it\/en\/#website\",\"url\":\"https:\/\/www.xylon.it\/en\/\",\"name\":\"Xylon.it quotidiano online\",\"description\":\"The newspaper of the woodworking industry\",\"publisher\":{\"@id\":\"https:\/\/www.xylon.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.xylon.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.xylon.it\/en\/#organization\",\"name\":\"Xylon.it quotidiano online\",\"url\":\"https:\/\/www.xylon.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.xylon.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Xylon.it quotidiano online\"},\"image\":{\"@id\":\"https:\/\/www.xylon.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/XylonInternational\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.xylon.it\/en\/#\/schema\/person\/010edc1b8281c3668b2f0d8aa19fb2ec\",\"name\":\"Francesco Inverso\",\"url\":\"https:\/\/www.xylon.it\/en\/author\/francesco\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Falma chooses Ica “My Lab”: high quality and new colors - Xylon.it online daily newspaper","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/","og_locale":"en_US","og_type":"article","og_title":"Falma chooses Ica “My Lab”: high quality and new colors - Xylon.it online daily newspaper","og_description":"Falma Italia, a Marche-based leading manufacturer of furniture and interior decorations for living rooms and bedrooms, has always been characterized by a strong focus on quality and the search for […]","og_url":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/","og_site_name":"Xylon.it online daily newspaper","article_publisher":"https:\/\/www.facebook.com\/XylonInternational","article_published_time":"2010-11-09T23:00:00+00:00","article_modified_time":"2025-03-17T13:06:16+00:00","author":"Francesco Inverso","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Francesco Inverso","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/#article","isPartOf":{"@id":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/"},"author":{"name":"Francesco Inverso","@id":"https:\/\/www.xylon.it\/en\/#\/schema\/person\/010edc1b8281c3668b2f0d8aa19fb2ec"},"headline":"Falma chooses Ica “My Lab”: high quality and new colors","datePublished":"2010-11-09T23:00:00+00:00","dateModified":"2025-03-17T13:06:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/"},"wordCount":441,"publisher":{"@id":"https:\/\/www.xylon.it\/en\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/","url":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/","name":"Falma chooses Ica “My Lab”: high quality and new colors - Xylon.it online daily newspaper","isPartOf":{"@id":"https:\/\/www.xylon.it\/en\/#website"},"datePublished":"2010-11-09T23:00:00+00:00","dateModified":"2025-03-17T13:06:16+00:00","breadcrumb":{"@id":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xylon.it\/en\/2010\/11\/10\/falma-sceglie-ica-my-labalta-qualit-e-nuovi-cromatismi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xylon.it\/en\/homepage\/"},{"@type":"ListItem","position":2,"name":"Falma chooses Ica “My Lab”: high quality and new colors"}]},{"@type":"WebSite","@id":"https:\/\/www.xylon.it\/en\/#website","url":"https:\/\/www.xylon.it\/en\/","name":"Xylon.it quotidiano online","description":"The newspaper of the woodworking industry","publisher":{"@id":"https:\/\/www.xylon.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xylon.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.xylon.it\/en\/#organization","name":"Xylon.it quotidiano online","url":"https:\/\/www.xylon.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xylon.it\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Xylon.it quotidiano online"},"image":{"@id":"https:\/\/www.xylon.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/XylonInternational"]},{"@type":"Person","@id":"https:\/\/www.xylon.it\/en\/#\/schema\/person\/010edc1b8281c3668b2f0d8aa19fb2ec","name":"Francesco Inverso","url":"https:\/\/www.xylon.it\/en\/author\/francesco\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/posts\/21038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/comments?post=21038"}],"version-history":[{"count":1,"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/posts\/21038\/revisions"}],"predecessor-version":[{"id":21044,"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/posts\/21038\/revisions\/21044"}],"wp:attachment":[{"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/media?parent=21038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/categories?post=21038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xylon.it\/en\/wp-json\/wp\/v2\/tags?post=21038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}