{"id":22192,"date":"2008-10-23T00:00:00","date_gmt":"2008-10-22T22:00:00","guid":{"rendered":"https:\/\/www.xylon.it\/2008\/10\/23\/technodomus-sceglie-unimmaginenaturalmente-tecnologica\/"},"modified":"2025-03-17T16:02:14","modified_gmt":"2025-03-17T15:02:14","slug":"technodomus-sceglie-unimmaginenaturalmente-tecnologica","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2008\/10\/23\/technodomus-sceglie-unimmaginenaturalmente-tecnologica\/","title":{"rendered":"The image chosen for Technodomus\nis&#8230;naturally technical"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2017\/03\/technodomus.jpg\" align=\"left\"><b>Technodomus, <\/b>being held from<b> March 11<sup>th<\/sup> <\/b>to<b> 14<sup>th<\/sup> 2009 <\/b>at Rimini Expo Centre, is a showcase of the state of the art in woodworking technology and applications of wood in building construction. <br \/>\nThe new Rimini Fiera exhibition offers a reference expo for the trade staged on odd-numbered years, ensuring Italian manufacturers a high profile showcase for their new products on the years in which the leading expo is not held. An appointment that is a must for all those involved in the woodworking technology and building component trades.<br \/>\nThe advertising campaign has been entrusted to the<b> Life, Longari &amp; Loman agency <\/b>(Art director &#8211; Francesco Pavano, Copywriter &#8211; Marcella Trovato, Photos and post production &#8211; Oddo Neri).<br \/>\nWhen putting together and communicating the nature of the exhibition, the Life, Longari &amp; Loman agency made some clear-cut strategic choices in order to ensure that the distinctive character and values of Technodomus emerged: <b>the all-round technological aspect, wood as a &ldquo;naturally technical&rdquo; material, design and style.<br \/>\n<\/b>Design and style, since it must be remembered that the firms exhibiting their technologies contributed considerably to creating the worldwide image of Italian design as far as building, furnishing and d&eacute;cor are concerned.<br \/>\nThis led to the design of the brand, based on a play on figure and background, which brings to mind an archetypal tree structure. <br \/>\nThis led to the creation of the &ldquo;wooden sculptures&rdquo;, set in a technological limbo, which form the visuals of the campaign for the launch of Technodomus and the image of the 2009 edition.<br \/>\nThe result is a technological evocative image with great impact, for a high profile campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technodomus, being held from March 11th to 14th 2009 at Rimini Expo Centre, is a showcase of the state of the art in woodworking technology and applications of wood in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-22192","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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