To be competitive we need a system that integrates the three “core assets” of Made in Italy – Food, Fashion and Furniture – relied by an “Italian Life Style<\/b>” concept, i.e. an all-inclusive package of solutions representing all the best of our national creativity. This is the message of the survey carried out by The European House Ambrosetti for Assolegno\/Federlegno-Arredo, presented in Milan. According to the study, to reverse the trend of the industry, a step-by-step plan based on new strategies <\/b>is required for the integration between production and distribution. Within the framework of a dynamic global market, characterized by the competition from developing countries such as China, India and Russia on one side, and the rise of a new social class of rich people on the other, made in Italy has to join forces (Food, Fashion and Furniture) and create an emotional synergy proposing the Italy brand as a lifestyle. The way to reach this goal is to implement a three-pole structure: “Ambassadors<\/b>” (brands and companies supporting Italian high quality and image, including luxury and design), “Diffusers<\/b>” (companies spreading experience of consumption and the adoption of the Italian furniture system in the world – including “Life Style” retail chains addressed to specific consumer targets, but also corporations appealing to medium-high-end consumers with international companies controlling design, marketing, price policy with smart concept store for sales and consumer service) and flexible and special “Small and medium businesses<\/b>”. Four action strategies are possible: the creation of centers through a model of aggregation by acquisition (it increases the negotiation power towards partners, retailers and real estate developers), strategic alliances (ensuring a more flexible aggregation towards scale economies at retail level), “project-based” aggregation (to face business opportunities requiring scale efforts which cannot be carried out by single companies) and “independent retailers” (for the development of common platforms providing channel management expertise).<\/p>\n","protected":false},"excerpt":{"rendered":"
To be competitive we need a system that integrates the three “core assets” of Made in Italy – Food, Fashion and Furniture – relied by an “Italian Life Style” concept, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-22279","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\n