{"id":25530,"date":"2025-06-24T10:44:25","date_gmt":"2025-06-24T08:44:25","guid":{"rendered":"https:\/\/www.xylon.it\/2025\/06\/24\/il-legno-come-valore-condiviso-ahec-presenta-no-1-common-a-3daysofdesign\/"},"modified":"2025-09-02T17:19:51","modified_gmt":"2025-09-02T15:19:51","slug":"il-legno-come-valore-condiviso-ahec-presenta-no-1-common-a-3daysofdesign","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2025\/06\/24\/il-legno-come-valore-condiviso-ahec-presenta-no-1-common-a-3daysofdesign\/","title":{"rendered":"Wood as a shared value: Ahec presents \u201cNo.1 Common\u201d at 3daysofdesign"},"content":{"rendered":"

As part of the Material Matters<\/strong> festival (June 18\u201320), the American Hardwood Export Council (AHEC)<\/strong> presented the exhibition \u201cNo.1 Common,\u201d a collective exploration of the aesthetic, functional, and sustainable value of American hardwood classified as No.1 Common, a grade often underrated in European design.<\/p>\n

Through original works by Andu Masebo, Daniel Schofield, and Anna Maria \u00d8fstedal Eng, the exhibition focused on the intrinsic beauty of wood’s natural imperfections \u2014 knots, color variations, and irregular grain patterns \u2014 proposing a paradigm shift in material selection: using what nature offers, rather than seeking only \u201cperfection.\u201d<\/p>\n

One degree, three visions
\nLondon-based designer Andu Masebo presented Around Table, a changing scenography built in No.1 Common red oak, designed to facilitate moments of encounter and sharing. Curved segments reconfigure themselves to give shape to new spaces and new interactions, accompanied by a series of brown maple stools in the same formal language.<\/p>\n

Daniel Schofield, based in Copenhagen, designed Common Room: a family of No.1 Common cherry wood furniture \u2014 tables, benches, screens \u2014 designed to meet the flexibility needs of contemporary workspaces. Here, the material’s imperfections become an integral part of the design, enhanced by butterfly joints with an industrial and rational aesthetic.<\/p>\n

From Norway, Anna Maria \u00d8fstedal Eng presented Kontur Series, a sculptural collection consisting of a wardrobe and a mirror, made of No.1 Common yellow birch. The lamination and excavation work brought to light organic patterns that interact with minimal surfaces, enhancing the contrast between material and form.<\/p>\n

Design that does not waste<\/h3>\n

To crown the exhibition, the exhibition design by KUF Studios \u2013 alias Kia Utzon-Frank \u2013 transformed the production waste from the objects on display into structural elements of the exhibition. Inspired by sawmills and workshops, the space offered an immersive experience where nothing was wasted, inviting the public to reflect on the origin and destiny of materials.<\/p>\n

Dialogue and participation<\/h3>\n

Alongside the exhibition, two events engaged the public and professionals: the conversation Making Things in Common, which brought designers together to discuss the creative process and the value of sustainable wood, and a participatory workshop during which visitors co-designed lighting objects from the exhibition’s waste.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of the Material Matters festival (June 18\u201320), the American Hardwood Export Council (AHEC) presented the exhibition \u201cNo.1 Common,\u201d a collective exploration of the aesthetic, functional, and sustainable value […]<\/p>\n","protected":false},"author":5,"featured_media":25458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-25530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"acf":[],"yoast_head":"\nWood as a shared value: Ahec presents \u201cNo.1 Common\u201d at 3daysofdesign - Xylon.it online daily newspaper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xylon.it\/en\/2025\/06\/24\/il-legno-come-valore-condiviso-ahec-presenta-no-1-common-a-3daysofdesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wood as a shared value: Ahec presents \u201cNo.1 Common\u201d at 3daysofdesign - 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