{"id":27385,"date":"2026-01-13T12:33:42","date_gmt":"2026-01-13T11:33:42","guid":{"rendered":"https:\/\/www.xylon.it\/2026\/01\/13\/altendorf-group-integra-hebrock-e-diventa-marchio-unico\/"},"modified":"2026-01-13T12:39:06","modified_gmt":"2026-01-13T11:39:06","slug":"altendorf-group-integra-hebrock-e-diventa-marchio-unico","status":"publish","type":"post","link":"https:\/\/www.xylon.it\/en\/2026\/01\/13\/altendorf-group-integra-hebrock-e-diventa-marchio-unico\/","title":{"rendered":"Altendorf Group integrates Hebrock brand"},"content":{"rendered":"<p data-start=\"0\" data-end=\"352\">On the occasion of its 120th anniversary, Altendorf, the German group specialising in solutions for wood processing, has completed the transition from a multi-brand strategy to a \u201csingle-brand\u201d model, unifying all machines and digital solutions under the <strong data-start=\"269\" data-end=\"282\">Altendorf<\/strong> name, from cutting to edgebanding.<br \/>\nThe decision also affects the edgebanding machines previously marketed under the <strong data-start=\"435\" data-end=\"446\">Hebrock<\/strong> brand, now fully integrated into the Altendorf portfolio. The move aims to simplify the offering, strengthen market recognition and provide customers and dealers with greater clarity in terms of range, use, services and integrated digital solutions.<\/p>\n<p data-start=\"713\" data-end=\"1186\">At the same time as the brand reorganisation, Altendorf has launched an industrial consolidation plan: the production of edgebanding machines, currently based in H\u00fcllhorst, will be progressively transferred to the <strong data-start=\"922\" data-end=\"932\">Minden<\/strong> plant, where the group will invest a sum in the order of several million euros. The objective is to create production synergies, harmonise processes and concentrate expertise, strengthening the German site over the long term and laying the foundations for further growth.<\/p>\n<p data-start=\"1188\" data-end=\"1525\">For the market, the strategy translates into a clearer and more coherent offering: a single visual identity, uniform operating concepts and an integrated service \u201cfrom a single source\u201d. According to the group, this positioning consolidates Altendorf\u2019s role as a leading technological partner for the woodworking and timber industry.<\/p>\n<p data-start=\"1527\" data-end=\"1760\" data-is-last-node=\"\" data-is-only-node=\"\">The new \u201cOne brand. One promise\u201d strategy therefore marks a key step in the company\u2019s history: continuity in standards and quality, combined with a simpler structure, greater industrial efficiency and a clear orientation towards the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of its 120th anniversary, Altendorf, the German group specialising in solutions for wood processing, has completed the transition from a multi-brand strategy to a \u201csingle-brand\u201d model, unifying [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-27385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Altendorf Group integrates Hebrock brand - 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