Bilbao and Cologne: a strategic  alliance

Bilbao Exhibition Centre and the Koelnmesse trade-fair complex in Cologne have entered into a strategic partnership for joint promotion of world’s two leading hardware fairs: the International Hardware Fair “Practical World” and “Ferroforma”. This agreement, which seeks to reinforce both events, is the first of its kind between trade fair complexes in Europe. The two organizations will pool their experience in the sector, going beyond mere commercial results and seeking to attain the highest standards of quality and international representativeness in both events. One year in Bilbao, one year in Cologne, thus reinforcing its value as a fundamental reference point in the world.

The next international hardware fair “Practical World” will be held in Cologne from Sunday 9^th to 12^th March 2008, while “Ferroforma” is scheduled for March 25-28 2009.