The Wittenstein brand: Global standardization strategy

From July 1, 2008 all business units and international subsidiaries of the Wittenstein Group – in Italy alpha riduttori spa (www.alphariduttori.it) – will be united under the Wittenstein brand.
When Wittenstein Ag, based in Igersheim-Harthausen (South-West Germany), was established in 2001 as a specialist for mechatronic drive technology, the foundation was laid for a global group – an ambitious project that is now being taken an important step further.
A standardization strategy of its brand to face the global market and future challenges. In the production facility in Germany high precision planetary gearheads, complete electromechanical drive systems and AC servo systems and motors are developed and produced.
Wittenstein’s attention is increasingly focused on growth niche fields like aerospace or drive technology in human applications, medical technology, etc.
Also in Italy alpha riduttori spa is presenting to customers with the new name and the new logo:
Wittenstein spa, with all other data unchanged and continuing the promotion of its products.