Interzum: optimism for the next edition

In a recently presentation to the Advisory Committee of Interzum, Koelnmesse (www.koelnmesse.com) offered a look ahead at the upcoming event, after the great success of the last edition.
A visitor survey, which was carried out by an independent institute, showed that the 80 per cent of the visitors were satisfied or very satisfied with the degree to which they achieved their trade fair objectives. The consistently positive opinions expressed about the event were also reflected in the Interzum visitors’ willingness to recommend the event to others. A total of 91 per cent of the visitors answered this question positively. That represents a top rating in the trade fair business. In addition, there was a significant increase of visitors from the customer group of architects and designers, which is becoming increasingly important.