No interzum for Grass

No interzum to focus on its own showroom. This is the 2023 choice of Grass, the Austrian company specializing in automation solutions for the furniture industry. This year, in fact, the company will focus its energies on its new customer center in Hohenems for acquisition and presentations.

“This is not a general rejection of trade fairs, but a sign that even in sales people are abandoning the usual paths and daring to try new things“, he explained in the press release.

In the fall of 2021 Grass opened its new headquarters in Hohenems, Austria. The largest investment in the company’s history: not only a state-of-the-art logistics center with new administrative rooms, but also an Experience Center where modern movement design is displayed on two levels over 500 square meters.

But that’s not the end of what’s new at Grass. There was also a new addition to the Austrian company recently: Ralf Priefer is the new sales manager for Germany and France.