Fimma+Maderalia: Alejandro Roda is the new director

Alejandro Roda took over as the new director of FIMMA + Maderalia in January. The next edition of the international biennial specialising in materials, technology and components for furniture, interior design and contract projects takes place in 2024 at Feria Valencia.

Roda replaces the career head of FIMMA + Maderalia, Miguel Bixquert, who is taking a well-deserved break from work after 30 years of service at Feria Valencia. Coincidentally, Roda is no stranger to the industry as he was sales director for FIMMA + Maderalia, alongside Bixquert, at an earlier stage in his career.

At 47 years of age, Alejandro Roda has extensive, successful experience heading up a range of events and projects at Feria Valencia. With a Bachelor’s in Business Studies from UNED and a degree in Company Administration and Management from the Universitat de València, Roda also gained a Business Management degree at Scotland’s Abertay University and an  Executive MBA at ESIC