A global vision for Giardina

2015 has been a year of consolidation in the recent history of Giardina, definitely one of the most popular and appreciated brands of the Italian finishing business, that five years ago was taken over by a cartel of entrepreneurs and has been experiencing a phase of re-launch ever since.

 

“We have achieved exponential growth”, says Giampiero Mauri, president of Giardina. “In a complex market and a situation of fierce competition, we have been able to increase our revenues beyond the 11 million euro threshold.I believe that few people would have bet on the future of this Italian brand, so we are proud of what we have done.Now the scenario has changed and we must consolidate this impressive result, managing our business the best we can”.

 

Growing and seeing business figures improve is not enough. You have to be ready to support this trend with suitable production capacity, organization, financial and managing resources, and most of all with adequate corporate organization and business plans.

 

“Today, Giardina is at a crossroads”, Giampiero Mauri says. “We can be satisfied with this excellent growth and stabilize at the current market share, or we can raise the stakes, take the necessary steps to go beyond these great results with an organic approach, continuing to make innovation and to provide the market with high-quality effective solutions, while meeting delivery deadlines”.

 

The challenge is to grow sustainably, so that each business operation is “aligned” with the new targets. Such challenge is even more essential if you consider the world as you market. In recent times, Giardina has significantly increased its business in many countries, although export has always been a vocation for the company.

A few weeks ago, a cooperation agreement was signed with the subsidiary of a major group in the Arab and Gulf countries, “…a partnership we are proud of”, Mauri underlines. “We have been selected among several leading Italian and international suppliers and we have shown with hard facts what we can do.We have installed several

 

 

Giardina’s success is based on levels of experience and expertise which are essential for a company that aims at offering solutions for all coating needs on any substrate, including wood, plastics, glass and composites. A strong vocation for roller and spray coating has been expanded in recent years with a range of specific solutions for basecoats and topcoats, leveraging close collaboration with Mauri Macchine for everything related to automation, handling, tailor-made solutions, in order to complement the portfolio and provide customers with everything they need to create all kinds of plant layouts.

That’s what happened with a major order from Kuwait, a series of coating lines for any technology or process according to the type of door to be finished, or another order from Great Britain, submitted by an industry giant for which Giardina and Mauri Macchine have built a manual painting line with a pressurized booth, handling units and equipment for very fast color change, essential to handle measure-made orders or custom shapes, which were impossible to handle “in line” and were causing serious bottlenecks. And we should not forget the coating line designed and manufactured for an American group, to prepare and finish extruded profiles for the production of plastic windows.

 

The goal is clear: bringing the Giardina brand back to the levels of fame and esteem it used to enjoy in many countries around the world. Solutions exist, as well as the necessary skills and experience: “India, Mexico, China, North Africa, Europe…we know how they prefer to work in each country, we know specific problems related to climate, painting processes and products”, Giampiero Mauri concludes. “We know our job, and with our dimensions we can support each customer as if they were the only one, offering total attention and the possibility to build a specific machine or line for their requirements, just like a tailor-made dress…