Fsc^® launches new global brand: "Forests for all forever"

On 30 April the Forest Stewardship Council® (Fsc) launches its new global brand: “Forests For All Forever”. In the past 20 years, Fsc has become a well-trusted and established brand in sectors and markets around the world. With its new branding Fsc plans to extend its reach by targeting consumers directly.
The new strapline, “Forests For All Forever”, reaffirms the Fsc vision of saving the world’s forests for future generations, while the visual identity, which includes the animals and people who live and interact in forests, reinforces the all-encompassing approach Fsc takes to sustainable forest management.
The new branding was developed based on a marketing survey that reached 9,000 participants from 11 different countries in 2013. An online toolkit containing the new branding assets has been created to help businesses promote their Fsc certification.