With 10 months to go before opening, Made expo 2015 has already chalked up an impressive performance: almost 300 companies have signed up, including some of the biggest players in Italy and the world.
Having completed the first stage of the Made expo marketing plan, which entailed focussing squarely on the needs of exhibitors, the next steps are now kicking off with some exciting activities taking place between now and the Summer to promote Made expo (18-21 March 2015).
With 287 pre-registered Italian and non-Italian exhibitors (including a large number of market leaders), the organisers are forging ahead with promotions staged both in Italy and overseas, as Giovanni De Ponti, Chief executive officer of Made expo points out: “The new early-bird rates are just what the construction industry was waiting for, and a sign that the industry is starting to pick up”.
The Made expo road show was a huge success in Lagos (Nigeria), Africa’s leading market, where it attracted the interest of local operators, from interior designers and architects to contractors and showroom managers. Expectations both at home an abroad are growing for the prospects offered by the Business Lounge, which at the last Made expo hosted over 1,000 B2B meetings attended by 253 delegates from 27 countries. And excitement is swelling as the first Made expo WorldWide (Moscow 15-18 October 2014) approaches; participating companies are gearing up to put their best foot forward on one of the most promising markets for Italian-made products. The event will be running concomitantly with the tenth Saloni WorldWide furniture show.
Synergies with Expo 2015 are scaling new heights. The project entitled “Building the Expo” will give visitors to Made expo unique insights into the content, technology and materials that are finding their way into the construction of the World’s Fair. The exhibit will depict the various country pavilions as designed by the architecture firms that created them, and offers the chance to meet some of the world’s leading contractors and designers.
Made expo will be showcasing products in four specialised areas, Made Constructions and Materials, Made Building Envelope and Windows, Made Interiors and Finishings, and Made Software, Technologies and Services, to achieve even more effective synergies between the manufacturing systems and the services employed by the construction industry to keep ahead of the curve in an increasingly integrated market.
