Greda at Xylexpo 2016

Back to the major biennial exhibition in Milan, which has always been a milestone in the Greda’s strategy, the company based in Mariano Comense, at the heart of the furniture and wood technology district of Brianza, is celebrating its 35^th anniversary.

“Xylexpo, as I have repeated several times, is definitely the most important exhibition in even-numbered years. And not only for Greda!”. With these words, Marianna Daschini, co-owner of Greda together with her brother Piero, opened the five days of the Milan show. “This is the showcase of Italian technology par excellence, a great international review that offers the opportunity to present our working centers to the entire world… definitely the exhibition where we feel at home”.

This edition is important for Greda, introducing the new “Poker V”, which is not just its latest technological achievement, but a new milestone in Greda’s strategy. Why? The answer seems to be easy, namely they took an established technology – the “Poker” working center for chair, table and furniture parts – and turned it into a “solution portfolio” suitable for several operations.

Innovation means finding new ways to solver user problems. At the same time, it is imperative to optimize the operating processes of each machine, so as to combine “special” designs with competitive pricing; to achieve this, each machine must go through “standardization”, an accurate engineering process that enables even small companies to “industrialize” the process and – starting from one “basic model” – develop performing solutions for different industries and operations.