“With still over four months to go before the opening of Xylexpo, figures are more positive than two years ago in the same period:over 400 exhibitors for a total exhibition area that is currently equal to 30 thousand net square meters approximately”.These are the words by Paolo Zanibon, general manager of the biennial international exhibition of woodworking technology and furniture industry supplies to be held from Tuesday 8 to Saturday 12 May 2012 in the Milan exhibition center Fieramilano-Rho.
It’s a substantial confirmation of the impressions collected a few months ago, which had generated the optimism of organizers for the next edition, especially in view of the inevitable delays that characterize exhibitor registrations to an event that, we cannot deny it, is getting ready for its 2012 edition in a very difficult economic scenario.
The show – organized with the support of the Italian Ministry of Economic Development – will extend over four halls (1 and 3 for panel processing, 2 for solid wood machining, 4 for primary operations), designing a very accurate layout to offer a quick and efficient visit to all operators. The exhibition surface will be exploited with a rational approach, providing adequate space for exhibitor services, receptions, areas dedicated to national associations and trade press, next to the business area. Woodworking technology, as all recent industry exhibitions have shown, must be increasingly presented in the context of service-oriented events.
This is the direction of promotion activities towards old and new visitors, which were launched a few weeks ago and will be fully up and running in the new year, through a traditional communication campaign complemented with “personal” contacts leveraging the opportunities offered by new b2b communication tools.
All of this to show that, once again, Xylexpo is the most important international exhibition in even-numbered years, the reference event in Italy, capable of amplifying the efforts of Italian and international manufacturers. A comprehensive showcase both for the range of exhibited products and the internationality of exhibitors, a traditional plus of the Milan event.
Xylexpo 2012 will be held during Tew-Technology Exhibition Week, featuring the most important technology shows including Plast (the international exhibition for plastics and rubber industries), Fluidtrans Compomac (the biennial international exhibition for fluid power technology and mechatronics) and Mechanical Power Transmission & Motion Control (the international biennial exhibition for mechanical power transmissions, motion control and mechatronics that will end on May 11).
Xylexpo dives into 2012 with optimism
ultima modifica: 2011-12-20T00:00:00+00:00
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