Today, service is a decisive success factor for companies of all sizes. Everyone is talking about it, including at Xylexpo. The Homag Group has adopted rapid and efficient service as a key issue worldwide. In addition to the latest machines and system technology, this grabbed the interest of visitors in Milan more than ever, with 14 orders placed for ServiceBoard alone at the trade fair.
In May, the eyes of the world were on Italy. The Xylexpo trade fair welcomed more than 17,000 visitors from around the world — 14.2% more than last year. For the Homag Group, Xylexpo is one of the most important trade fairs in the industry worldwide. This was confirmed not only by the increasing visitor numbers but also by the results of the trade fair. The Homag Group was very satisfied with both the level of incoming orders and the number of qualified trade fair contacts. The number of Italian visitors to the Homag Group stand also increased in comparison with 2014 – which is having a positive effect on business for the Homag Italia sales company and for the pleasing, continued development of the Italian market. International visitors from 40 countries were present, including those from Romania, Portugal, France, Argentina, Brazil, Uaa, Canada, Saudi Arabia, Russia and China.
Homag Italia Managing Director Walter Crescenzi was also very upbeat: “Once again, we were represented at Xylexpo with a very innovative stand. With the latest machine technology and innovations, we were able to offer interesting solutions along the entire process chain here in Italy. The videos and simulations provided by the Homag Systems experts were also very helpful, allowing us to show everything that plant technology can offer. In Milan, we presented solutions for all requirements: for the industry, as well as for medium-sized and small businesses. This gave us the opportunity to impress customers from around the world with detailed demonstrations of our skills and new features – an opportunity we took full advantage of.”
At Xylexpo, the Homag Group demonstrated individual solutions for companies of all sizes — from small to large. It showcased innovative individual machines and the design of networked systems, and took a look into the future at a completely digitized world of wood processing. Technically impressive individual machines from the saw-storage combination, edge processing, horizontal and vertical CNC technology, and even packaging in batch size 1 were all demonstrated live.
Visitors enjoyed multimedia presentations of interlinked systems and skills in the networking of machines. The main focus was the new video about the Battistella Company in Pieve di Soligo, Treviso. Starting immediately, Battistella is using the latest four-sided formatting and edge banding machine in Italy. The plant is also the first in Italy with the new “woodFlex” cell control system. woodFlex controls and visualizes flexible production cells and their parts flow.
