Biesse is accelerating its international relaunch by investing in the global network of Biesse Material Hubs, multimaterial centers located in Sydney, Osaka, Lyon, Porto, Toronto and, more recently, Pesaro. The strengthening of this network is part of the operational visits currently underway in Asian markets, an initiative designed to consolidate the company’s local presence and reaffirm the strategic role of Asia in the group’s development.
In the new growth model – as explained by the Pesaro-based group – the Material Hubs represent a strategic asset: interconnected spaces that allow customers to access Biesse technologies, services and innovation culture through physical, digital and interactive experiences.
As part of this “Asian mission,” chief commercial officer Federico Broccoli visited the Japanese branch, meeting local teams and welcoming Cyprien Gauze, who has returned to the company as CEO of Biesse Japan and Korea. The visit took place inside the Osaka Material Hub, the reference hub for the entire Asian region.
“Asia represents a region of extraordinary potential for Biesse, where innovation, industrial dynamism and customer needs evolve rapidly”, Broccoli commented, just days after being appointed vice president of Acimall. “In this scenario, the value of people is decisive. Our goal is to strengthen our presence, invest in local talent and grow together with partners and customers. The return of Cyprien Gauze to Japan reflects our intention to build the future on the strength of skills, with Kuala Lumpur as the central hub for innovation, service and collaboration”.
Biesse’s Asian headquarters, located in Kuala Lumpur, continues to represent a strategic center for the group’s growth and for the development of emerging markets.
