Homag strengthens its presence in the Benelux

The Homag Group is strengthening its sales and service activities in the Benelux countries, with the aim of further consolidating its direct relationship with customers in a region that has historically been strategic for the company. This area, which has represented a key market for decades, will be at the center of a new phase of development involving the creation of dedicated sales and service subsidiaries in Belgium and the Netherlands. This move will allow customers in Belgium, the Netherlands and Luxembourg to interact even more directly with the Group, expanding opportunities for collaboration.

The new organization will complement the existing market structures, not replacing them but integrating them and expanding customers’ range of options. The stated goal is to strengthen Homag’s competitive position while maintaining high standards in terms of quality, consulting and services. The new operating units will become key points of contact for consulting, project support and the sale of machines and systems, while also offering a comprehensive service package that includes remote technical support, on-site interventions, installation and commissioning, spare parts supply and modernization activities.

“The positive development of the Homag Group in the Benelux countries is based on strong and highly committed partners,” emphasizes Frederik Meyer, Global Head of Sales. “Over the years, the companies of the Optimat Group have played a fundamental role as sales partners, supporting customers and contributing to the growth of the Homag brand. Even with the new direct offering, these companies will continue to be authorized for sales and service. Customers will be free to choose which partner to work with.”