During Salone del Mobile.Milano, “space&interiors” made its debut. The first event offered a sort of “distant interaction” between interior design masterpieces and contemporary production of architectural surfaces and decorations.
The exhibition route led from furniture to building, going through interior architecture. It reaffirmed the unbreakable link between the international design show and Design with a capital “D”. This is the meaning of the first edition of “space&interiors”, the exhibition dedicated to architectural decorations that, during “Fuorisalone”, was hosted in The Mall premises, at the heart of the new Porta Nuova district.
The exhibition – promoted by FederlegnoArredo, sponsored by Cnappc (the Italian Association of Architects, Landscape Architects, Planners and Conservationists) and organized by Made Expo – was created with a tight link to “Salone del Mobile.Milano”. in line with the contents of “Made Expo-Milano Architettura Design Edilizia”, it offered Italian and international visitors an overview of the latest trends in construction decorations and supplies, with a balanced approach between innovation and historical culture of interior design.
In five days, “space&interiors” hosted 56 manufacturers of surfaces, floorings, coatings, colors and decorations, doors, handles, equipped walls, staircases, glass for architecture, facades and cladding, windows, porches, gazebos, curtains, architectural lighting, building automation, home automation and entertainment.
Over 8,000 visitors came, approximately 30 percent from abroad. 83 foreign representatives came from 12 countries (Azerbaijan, China, United Arab Emirates, Japan, Iran, Kazakhstan, Lebanon, Qatar, Russia, Saudi Arabia, United Kingdom, United States of America), plus 70 thousand unique accesses and 200 thousand page views on the website space-interiors.it.
The installation concept, curated by Migliore+Servetto Architects Studio, was a huge “wrapping” environment build around the centerpiece “New Components Code”: a framework of ten suggestive installations based on a selection of the most significant products offered by each participating company, associated to some masterpieces of interior design to show the evolution of taste and production in the decoration field, from the Industrial Revolution until today. So, “space&interiors” offered designers, and not only, the opportunity to identify a new roadmap of living: a sort of “manifesto for architecture” where materials and ideas coexist in a common space to enable mutual interaction and cross-contamination.
“A unique event in town, directly related to Salone del Mobile.Milano”, “space&interiors” is the result of a synergetic vision whereby Salone del Mobile and Made Expo are committed to bring fresh air to the design week”, said Roberto Snaidero, president of “Salone del Mobile.Milano”. “On one side, the innovative concept by architects Migliore+Servetto created an event with strong cultural relevance, while on the other the strength and experience of “Salone del Mobile” laid the foundations for its success and future growth”. (o.r.)
