“It will be a record Interzum, with growth rates of 10, 15 per cent compared to 2007!” Thomas Rosolia, managing director of KoelMesse Italy, has no doubts in the presentation of the next edition of the international Salon of the sub-providers for the furniture industry, that will be held in Cologne from the 13th to the 16th of next May and which will take place next May 13-16. The situation seems rather quiet and definitely optimistic. And the data can confirm it: the covered exhibition surface has increased by 15 percent as compared to the past edition and over 1,300 international exhibitors will attend the event (in 2007 there were 1,361 exhibitors coming from 61 countries and 50,000 visitors from 137 countries).
There is no doubt that Interzum is returning at a rapid pace toward its ancient splendours. The organisers have certainly benefited as well from the disappearance of Sasmil and of the “pause for reflection” and of the vicissitudes of other events (Zow first of all). However, one cannot not add that never as in the last few years have we seen them so intensely searching for a new prescription for the revitalisation of Interzum.
WHAT WILL THERE BE AT INTRZUM?
Everything, as usual. In pavilions 9, 10.1 and 10.2 everything that has to do with bedding and the production of stuffed articles, both machines and materials. In pavilions 7 and 8 there will be brought together the extremely vast world of hardware and tools; in pavilion 6 decorations, coverings, decorative surfaces; in 5.2 semifinished products and components; in 5.1 wood, veneer and flooring.
Let’s take a glimpse of what will be the frame for the real commercial event. Beginning from the fifth edition of “Interzum award”, that gathers in one specific staging the products given awards for their innovative content.
Novelty of this year, in pavilion 4.2 “Innovation of Interior”, an event in which the attention of architects, designers, interior decorators and those who work on the development of products and ideas, will try to be captured. Because, as is known, this is a public that works at attending trade fairs where new ideas and new technologies may be found. Always a countersense, but the more “technical” trade fairs do not have much appeal among this category of operators. “Innovation of Interior” represents a strong attempt at going in the opposite direction, reuniting in this hall different preparations dedicated to equally as many themes: “Mobilen materialen” (Furniture materials), “Licht” (light), “Lictbau” (illumination technology), without leaving out the spaces dedicated to sales and to the in depth examination of the social mutations and their influence on the continual evolution of taste.
Thomas Rosolia was very clear during the press conference: “Interzum reasserts its own vocation as an international platform, the place where even in difficult times like the ones that the world economy is going through now, one cannot miss. Rather, maybe just because it is necessary to pay maximum attention to one’s own investments, Cologne is a moment that cannot be renounced”. And, after having confirmed the significant growth rates of all of the principal indicators, Rosolia alluded to the fact that the adherences continue and that for many pavilions the spaces are already sold out. He also presented the four collections that Koeln Messe Italia organised in the four most important thematic areas in which the trade fair is divided.
