A videoclip to promote wooden packagings

28/11/2007

Assoimballaggi, in collaboration with Fefpeb, the European Federation of Wooden Pallet and Packaging Manufacturers, and within the framework of Roadmap 2010 by Cei-Bois, has produced “Fragile”, a videoclip that can be watched on www.assoimballaggi.it designed to increase awareness for the responsible choice of wooden packagings and pallets.

As a matter of fact, the latter reduce carbon emissions into the atmosphere, which cause high pollution levels and climate changes.

The title “Fragile” was chosen because it suggests the current situation of planet Earth and also reminds of the typical text found on packagings to protect their contents.

As shown in the video, the use of wood is supported as a renewable resource that does not generate additional carbon dioxide emissions. In addition, pallets have a long lifecycle, they can be rent, re-used, repaired and are a valid alternative to fossil fuels.

Assoimballaggi provides assistance for the use of wooden packagings with an integrated strategy of storage and fast delivery, also for large quantities of pallets and packagings.

The video, available in English, German, Spanish, French, Italian, Portuguese, Swedish and Dutch, is mainly addressed to big consumers and shipping companies, national and international agencies, industry associations, trade unions and media.