Tsubaki expands its presence in Europe

With a new European organisational structure and a consistent corporate image, the Tsubaki Group is realigning its strategy in Europe. As of 1 July, the newly established Tsubaki Europe Holdings – headquartered in Dordrecht, the Netherlands – brings its European companies together under a single umbrella.

The new holding company essentially includes the following companies: Tsubakimoto Europe (Dordrecht), Tsubaki Kabelschlepp (Wenden-Gerlingen), Mayfran Europe (Landgraaf) and Tsubaki Jungbluth (Bad Hersfeld). The new organisational structure also includes Tsubaki’s European subsidiaries, as well as the European subsidiaries of Kabelschlepp and Mayfran, including the international companies based in India and China. Henning Preis is president and CEO of the holding company.
With the new holding company, the group aims to further harmonise cooperation between its European companies and expand their organisational network. By integrating expertise, know-how and resources, the group is able to offer its customers comprehensive, tailor-made solutions from a single source even more effectively than before.

The restructuring will also be reflected in the company’s corporate image in the future. At the heart of the reorganisation is the Tsubaki umbrella brand, which will have a more prominent role as the corporate brand. Well-known names such as Kabelschlepp and Mayfran will remain unchanged and will continue to be used as product brands. In this way, the new brand architecture combines a shared corporate identity with the continuity of brands that are already well established in the market.

New corporate identity with a blue brand image

The changes are also reflected in the corporate design. Tsubaki Kabelschlepp and Mayfran are saying goodbye to their previous colour schemes and will adopt the group’s new corporate identity, characterised by its distinctive blue colour.

Established brands remain unchanged

The new corporate image is intended to make the European companies’ affiliation with the international Tsubaki Group more clearly recognisable. At the same time, the existing structure remains unchanged for customers and business partners in terms of day-to-day operations. Contacts, products and established brands will remain the same.
“With the new European organisational structure and a shared corporate identity, we are creating stronger links between our companies and making our affiliation with the international Tsubaki Group more visible“, explains Henning Preis, president and CEO of Tsubaki Europe Holdings B.V. “At the same time, our products under established brands remain unchanged, symbolising continuity and reliability. For our customers, the usual contacts and proven solutions will remain the same“.