Lago launches Projecta, taking kitchen design online

LAGO is expanding its range of services with PROJECTA, a new online design platform developed to support customers during the initial stages of planning their kitchen and create a direct link between design consultancy, digital tools and the company’s network of retailers.

The service gives consumers free access to LAGO’s in-house architects. After registering and providing the main information about the space and their requirements, customers can book an initial video consultation, during which the architect gathers the elements needed to develop a personalised design proposal.

The project is prepared within 24 hours and presented during a second online meeting, with photorealistic renderings, material moodboards, design specifications and a quotation. The process then continues at the LAGO store selected by the customer, where the solution is further developed and finalised together with the retailer.

The model is therefore not intended to replace the relationship with the retail network, but rather to provide dealers with more qualified leads and make the initial stages of the purchasing process more structured.

“Designing means taking care of people even before taking care of spaces,” commented Daniele Lago, President & Head of Design. “With PROJECTA, we want to make this wealth of expertise even more accessible, because we believe that design expresses its greatest value when it becomes part of people’s lives from the very first moment they begin imagining their home.”

According to Gilberto Negrini, CEO of LAGO, PROJECTA represents “a natural evolution of LAGO’s strategy”, combining its product offering with increasingly advanced services designed to improve the customer experience and strengthen support for its retailer network.

The kitchen will be the first area of the home covered by the new service, but LAGO plans to progressively extend PROJECTA to other living spaces, broadening the design consultancy model introduced with this first application.