A new campaign together. Schock, the well-known Austrian sink manufacturer, has announced that it has once again chosen Iggy Pop, the world-famous American rocker, for a new communication campaign. This is the “second marriage” between the company and the star, who had already collaborated in 2021.
“The message we wanted to convey,” said Susanne Zeitlhöfler, marketing and product manager at Schock, “is that our sinks can be a symptom of everyone’s individuality”.
“We focus on the colorful, on everything that is not ordinary,” Zeitlhöfler explained about the launch of the Home of Colorful line. The one-minute spot is a strong statement in favor of modern design, traditional quality, and sustainability, without losing sight of product diversity.