Here is the last contribution we have received for our initiative about the woodworking technologies in the “Covid-19” times. Enjoy the reading!
Marketing WORKING PROCESS (Rivergaro, Piacenza)
- How did you react to this emergency ?:
“First of all, by committing ourselves to analyze the negative consequences that our company would have had to face based on the news provided by the media and the expert eirologists, epidemiologists etc… The result of our effort unfortunately was to have fallen into the deepest uncertainty. Each expressed different if not opposed to those of the other. We found ourselves listening to statements such as “we are ready!, it will be nothing but a slightly stronger influence”, released at the beginning of the problem until the “we don’t know anything about this new virus, we close everything”. At this point we decided to get our own idea of what was happening thinking of safeguarding the most important and vital values for our company. It may seem too common but first of all we have made the human heritage represented by all our employees safe by adopting all the procedures and the most secure protocols for their health. In fact, it is thanks to them and to their high technical preparation if our company today finds itself recognized by the most important world groups producing wooden window frames, as the ideal and reliable supplier of high technology lines and work centers. Immediately afterwards, we assessed our state of health both from a financial and economic point of view, with particular attention to the cash flows and to the order portfolio already acquired and being acquired. The result has greatly comforted us. We therefore rescheduled the production plans taking into account the activity suspensions imposed by the local and government authorities and defining the possible recoveries at the time of the reopening of the activity with the aim of being able to achieve compliance with the delivery dates of the lines and centers of work”.
- What, in your opinion, is changing or will it change radically ?:
“Surely the way of managing interpersonal relationships is changing both in private and in working life. The two environments, in addition to being modified and organized according to the health safety rules imposed by the authorities in charge, will suffer a much more serious negative impact on a psychological level, mainly due to the continuous, tendentious and most of the time, misinformed media action. Older, simpler, less educated people, who represent the majority of the Italian population, will be those most affected. The entrepreneurs, for their part, will have to achieve a careful corporate reorganization aimed above all at creating a work environment that is perceived by employees, customers, suppliers, collaborators and all those who have relations with the company itself (stakeholders), as highly reassuring, protecting and under control. All this will obviously be easier for already well-organized and modern companies that will be able to go even further in adopting highly innovative working solutions using the most up-to-date IT solutions and the most efficient and effective production procedures both in terms of protection of human resources that in terms of production yield.
All this will obviously require a considerable financial commitment.
Unfortunately, the weakest and most marginal companies (not a few today in Italy) will find themselves in difficulty. Looking at the situation from a positive point of view, it will lead to a situation that will produce a population of entrepreneurs who are more prepared and ready to compete in the various markets all over the world.
Once the period of social alarm is over, which we fear, it will be possible to continue for more than a year and even after the discovery of a vaccine, everything that has been done, adopted, implemented by companies will be the “engine” to produce a more modern company organization.
Privacy, we fear that it will certainly be normalized for the negative psychological impact following the high tensions accrued during the “Covid-19” emergency, but above all for the fear of having to run into other future and unknown pandemics resulting from the compromised ecological situation of our planet”.
- What should the authorities and all of us do?
“In short, a very simple thing: the authorities should make the right decisions and we should respect them!
For this to happen, however, certain situations must occur, first of all the profound knowledge of the problems that need to be resolved, to which must be added a high and complete specific competence acquired on the field by those who will have to take decisions and define the rules to be respected (in other words laws, decrees, ordinances and so on). People are normally well disposed to comply with the measures and consequent actions that they deem correct and logical. They do not tolerate the absurd incomprehensible things managed by an oppressive and awkward bureaucracy towards them. It is therefore necessary that the authorities are authoritative and that the state apparatus is available to citizens who pay for its maintenance. Authorities need to work towards streamlining procedures and to place more trust in those who create work and profit; fundamental elements to achieve widespread well-being at all social levels. The sunctions of the State (legislative, executive, jurisdictional) must be covered by prepared, competent, deserving, authoritative and capable people.
The authorities need to consider putting in place measures that produce positive efficacy in the short, medium and long term. The same measures should be formulated in a simple, clear and precise way.
In this way it will be possible to face any type of problem, from pandemics to earthquakes, from economic crises to financial crises to also reach the re-foundation of a Europe based on just and equal principles: monetary, fiscal, financial, jurisdictional, military, humanitarian… (what a real utopia?)”.